Hey guys and welcome back to the Medical Entrepreneur podcast.
My name is Adam Sewell, and this is where we teach you how to break free from traditional medicine, carve the career of your dreams, and still do what you love.
If you own a medical spa or are thinking about opening one, you need to step up your social media marketing game. Think about it – where do people search for medical spas? Online, of course. And if they can’t find you, they won’t choose you.
I know that social media marketing can seem intimidating. After all, you’re a medical professional, not a marketer. But take it from me, it’s a lot easier than it seems.
All you need is the right message and the right tools to get that message across. Today, I will help you with that.
The Right Tools for Social Media Marketing
If you want to reach and engage with potential customers through social media, it is very important that you use the right platforms and tools.
Social Media Platforms
Firstly, you should identify which social media platforms are most relevant to your target audience. For instance, if you offer aesthetic treatments, Instagram is a great platform because it is very visual.
Another great platform to utilize is Google My Business – now called Google Business Profile. You’ll be surprised how much your rankings will increase once you become active there.
Of course, all platforms are great to have and if you’re going to post on one, it won’t hurt to share the same posts to other platforms too!
Digital Marketing Software
Once you identify the platforms you want to work on, I recommend you find a good digital marketing software that will make it easier for you to manage your webpage, automations, campaigns, and social profiles.
The software that I use is called Click Practice. Click Practice is great because it was designed specifically by medical entrepreneurs for medical entrepreneurs. It’s very intuitive and easy to use. It allows you to build funnels and webpages, but most importantly, it connects all of your social media in one place. So I can make one post for Instagram and publish it on all my social platforms via Click Practice.
Another great thing about this software is that it allows you to access all of your inboxes in one place. This makes it super easy to stay in touch with your audience and engage with potential customers.
How to Get Started
If you are not present on social media, you are behind the curve, and you’re losing customers to competitors as we speak. So don’t hesitate any longer and start posting now!
Not sure how to get started? Check out episode 35 of Medical Entrepreneur, where I explain everything you need to know about social media marketing for med spas and share some valuable tips on how to get started.
I hope this quick guide helps you get started with social media. If you think you’re ready to start your own journey as a medical entrepreneur, make sure to follow us on social media and subscribe so you never miss an episode!
Additional resources:
– Join my challenge here!
– Check out my website here!
– Sign up for our Aesthetics training here!
Medical Entrepreneur is a podcast dedicated to those who are trying to escape mainstream medicine and start building the healthcare business of their dreams.
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